How to market your brand on Instagram?

In the recent years, the social network Instagram has become very popular due to photos and video streaming, and now it has more than 500,000 million of users. Instagram provides a very lucrative ground for the development of the business. After all, some people are brave enough to admit that Facebook has become a history. So, if this is something you are interested in and you want to launch your brand and services on Instagram, then we have a couple of tips for you, which will help you reach the bigger audience.

Use free Instagram tools

In the last couple of months, Instagram has started implementing business profiles, similar to Facebook’s. This action allowed business owners to use emails, calls or text the business. Together with contact options, users have an opportunity to utilize the analytics, see the insight, impressions and engagement data, which can be useful, if you are promoting a new product. If you use your personal account for business and promotion, it might be a wise thing to convert it to a business account so that you can use all these perks.

Promote Instagram

Promote Instagram posts on other social media

If you want to add more followers and attract the bigger audience to love your brand, then you share your posts on other social media accounts, such as Twitter, Facebook, LinkedIn, etc.  and invite people to follow you on Instagram. If people are already following you on other accounts, it means they are interested in your business and the services you are offering, so give them another way to connect with you and your brand. But, don’t expect for anyone to follow you because many people move away from individual platforms. In this case, it’s important to increase your reach per post.

Don’t suffocate your audience

In this case, you want to publish relevant posts which will interest your audience, but at the same time, you don’t want to post too often because you will overwhelm your followers and they will end up canceling the subscription. There is no magic solution; you just need to test the audience and see how they respond to your posts. If they demand more, then give them more.

Interact with the followers

The communication is the key process to any successful business if your account isn’t active and if you don’t speak with your audience, then you won’t be able to know their desires. A simple engagement can provide you loyal customers, and that should be the result.

Don’t push your brand too much

Instead of promoting your services every time, use some creative idea which will be interesting, and they will help you connect with the followers. Don’t make your posts look like plain advertising, use the strategy that is based on the brand. For example, if you are selling some products, or if you are making a delivery, take a picture of your truck in some city and post it, make the surroundings overpower your brand. If you want to create a unique content then visit this page Buyer Portal.